The Shift in Thinking that is Necessary for Business Success
By Razelle Janice Drescher 
The Owner-Operated Business Mindset
I have worked with business owners for more than 3 decades, collaboratively documenting their systems and putting other elements of their business infrastructure in place as well as helping them solve their day-to-day business frustrations. My clients typically work with me for a number of years since there is much to be done to ensure the fulfillment of their business vision.
Business Coaching Solution to Save Company’s Excellent Reputation
By Razelle Janice Drescher 
Client Case Study – Pavement Preservation Company
I worked with a client who provides pavement preservation products and pavement project management services to Caltrans. The owner of the company prided herself on delivering excellence to her clients. She had 1 employee who was an Administrative Assistant. A big part of how they helped their clients was figuring out how much product would be needed for a job. These mathematical calculations were complex. It was the Administrative Assistant’s job to make the calculations and ensure their correctness.
Business Coach Reveals 2 Keys to Successful Selling
By Razelle Janice Drescher 
The Promise of Emotional Gratification
Building your preferred customer(s)’ Demographic and Psychographic Profiles is a way to tap into delivering the promise of the emotional gratification that contributes to a customer’s buying decisions.
The Demographic and Psychographic Profiles provide the foundation for crafting and delivering consistent and effective messaging for your preferred customers. Translating those profiles into messaging that your customers respond well to is the opportunity.
Business Coach Reveals the Secret to Successful Sales Technique
By Razelle Janice Drescher
Sales Success
Why Do Customers Buy?
The secret to successful selling in any company is based on providing the promise of an emotional gratification that the buyer is seeking. It doesn’t matter how great the company’s goods or services are.
The one thing that matters is the customer’s “What’s In It For Me?” factor. You can’t convince a customer to buy what you are selling simply based on how wonderful your product or service is. But there are a few factors that contribute to successful selling. Here are some of the most important ones.
Setting Boundaries – A Solution for All Relationships
By Razelle Janice Drescher 
Are Your Boundaries Clear?
Sharing Space with Calm
Are Your Boundaries Clear?
Sharing Space with Calm
Relationship challenges are not uncommon. I’m a business coach who includes relationship coaching with horses as part of my work with both private individuals and business owners with their teams. Finding emotional balance is both a challenge and an opportunity. I have noticed lately during the sessions with my clients and the horses that boundary setting is an issue that keeps coming up. Horses provide a great opportunity to see where you stand with your boundaries.