The Key to Employee Loyalty
By Razelle Janice Drescher
Sink or Swim vs. Support and Training for New Hires
In an earlier post, I explained an effective way to onboard new employees in a way that maximizes employee productivity. In that post, I describe the difference between providing support and training vs. the sink or swim method. Starting the relationship with your new hire with support and training goes a long way to establishing a strong foundation for employee loyalty. The training needs to be available in writing or video, or audio format so the new hire can refer back to it to learn more about the details of their job and the company standards to be met. This kind of support helps the employees know whether they are on track. A lack of training often results in a myriad of frustrations for both the employee and the team they have joined.
Razelle Drescher of Intentional Leaders Honored As Santa Cruz’s
Local Business Person of 2025 
BOSTON, MA: March 26, 2025 -- Alignable, the largest online networking platform for small businesses, announces that Razelle JaniceDrescher of Intentional Leaders has been elected as Santa Cruz’s 2025 Business Person of the Year!
Alignable’s 2025 Local Business Person of the Year Contest reached unparalleled participation levels, logging a whopping 333,000+ votes, 77,000+ recommendations, and 4,750 winners across the U.S. and Canada.
Why Should Workflow Documentation Be More Than an After-Thought?
By Razelle Janice Drescher 
Are you constantly fighting fires in your business? Do you blame your employees for not doing things the way you want? When something goes wrong, do you think “What’s wrong with that employee?” Do you ever think that all this might have something to do with you as the business owner? You have the power to establish and maintain smooth-running business operations that meet a standard you can count on. How? By putting your key systems/procedures in place to create shared expectations, agreement, and accountability.
Knowing Your Numbers Helps Keep Your Business On Track
By Razelle Janice Drescher
The Basics
Most businesses have financial statements that reflect income from sales, the cost of doing business, and the resulting profit or loss. Monthly financial statements show this information. How to interpret this information is vital to navigating your business operations day-to-day for decision-making that impacts your bottom line. Financial statements are a reflection of what has already happened. Adding a cash flow system helps you understand what is happening more immediately and can reflect changes in your marketplace that may impact your profitability.
How To Set Your Business Apart from Your Competition
By Razelle Janice Drescher
In a nutshell, your Marketing Positioning Strategy is the way to establish your uniqueness in your marketplace. The real opportunity is to think about that early on when you are first thinking about the vision you have for your business. Why would customers choose your business versus another one that is similar? Paying attention to setting your business apart in your marketplace has broad implications for success going forward.